I receive so many questions about how to start an SEO campaign? Where to start my SEO campaign? Some of the people already own a website and they wanted to start SEO campaign to get the desired results for their web business. You might get a lot of suggestions hire an SEO company or a freelancer to start. And if you have some knowledge about SEO and you want to do it yourself, just keep the simple points in your mind. Even you do not have to hire expensive SEO companies to do optimization on your websites, but if you have a good budget hire a good SEO.

Keep it Simple KISS SEO

When you start doing optimization do not go for big things, if you start with simple tasks first it would be very helpful. In other words, use the KISS formula to keep everything simple, some of the companies create some aggressive campaigns or some campaign which require extra; they are actually trying to get a customer.

Research Your Keywords

First of all research your keywords, what is your niche? If you have purchased the domain or you have a website already, look for your niche and keywords. Use some tools to research the keywords Google AdWords tools is best and you can also use Google Trends to see the search popularity. If you are purchasing a domain, go for keyword rich domain after defining your keywords.

Set 301 Permanent Redirect

If you are moving to a new domain set a 301 permanent redirect on your old domain, it will help you to keep the rankings. If you use 301 permanent redirect it is Google friendly and start link building on new domain. You can also set a 301 redirect on some of the keyword rich domains as well to get the advantage.

Set the Title and Description

If you have decided the keywords and domain name for your website, it is the time to set them properly on your website. The title of your website is the first thing that crawler read and it is the most important thing to rank good if you use keywords wisely. If you set up your home page title with your keywords it will help you rank good. For example, you can use “Primary Keyword – Your Company Name,” it will be a good combination.

The second most important part is the description of your website, Google show the description as a snippet in search results. Using a unique Meta description for each page can help you rank better in search engines. If you use the same keyword which was used in title can help you rank good.

Use Unique and Fresh Content

Search engines love unique and fresh content, if you want to rank high always use good content for your website. Your home page should have the relevant content and it should be 500 words long. If your content is too short, it might not be attractive do not use too long or too short content on each page.

Start Getting Good Back Links

When you start your link building campaign try to build links on good websites with high page rank. If you get a link back from a high pr page it will be good, but make sure all links are do follow. Use your keywords wisely in anchor text while doing link building, so that you get rankings with those keywords.

Set Robots.txt File

It is not necessary to have robots.txt file, but if you set up a robots.txt file it will help the old crawlers to search your website. Check for any errors in the file before you upload it your server; it will help you get more crawlers on your website.

Monitor Website and Rankings

After setting up all the things, install Google Analytics or any other tracking tool to monitor your website statistics and rankings. You can focus on things where you are getting most of your traffic. If you do everything right you will get the good rankings in a few months.

These tips will surely help you in starting your own SEO campaign if you do all the things step-by-step and keeping in mind the KISS formula, you will get good rankings. You do not need to go ahead on something else if you follow proper guidelines.

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The idea of getting the keywords rank higher in search engines came into everyone minds. Number of people demand that they want their website to be on no one page of Google. However, they ask for very competitive keywords which are very high to rank and sometimes it takes a lot of time and aggressive SEO to do so. Some of the people who do not know about SEO usually want their website keywords very short and easy one to rank. The most of the new websites are difficult to rank with short keywords as compare to long ones. What is the short keyword? If you want to rank the keyword “SEO” to be top in the search engines; it might be very difficult. There are so many websites which are already on top and they have done good optimization for that particular keyword. If you are looking for some SEO company or services, you might type “SEO Services” this is also a short keyword. If you look for “Cheap SEO Services” or “Affordable SEO Services” that is the long keyword with less competition and focusing on niche market of SEO. There is a lot of difference in the short and long tail keywords; usually single word keyword is hard to rank in search engines because if you type a single word in search engines it show’s definitions and information about that particular phrase or keyword.

Long tail keywords have less competition as people don’t consider it well enough to rank, but it is lot easier to target and always bring in good traffic. If we take an example of the keyword “Advertising services” it might be very specific looking, but if we compare it with “professional advertising services USA” it is giving more information and more specific. There might be big competition with this long tail keyword, but it is lot easier to target rather than short tailed keywords. Most of the people target short keywords and ignore the potential of long tail keywords. If you define a particular niche with long tail keyword it is much easier to target and it will bring more traffic as your website will show up on first page of search engines. If you use keyword suggestion tool to get your keywords try using the long tail keywords. And if you are checking the monthly search for the long tailed keyword it might be very low, but you can get high ranking with that particular keyword.

I have a question, how many times do you type short generic keywords in search engines while searching? I never use one word or two words keywords in search engines. The other day I was looking for wordpress themes, I can just type in “wordpress themes” in Google to see the results, but I was more specific like “premium adsense wordpress themes” there is a lot of difference in both of the keywords. If you consider global searches, there are more number of searches with long tailed keywords as compare to short keywords. If you target a more specific niche and using all the keyword tools for generating keyword ideas, it will surely help you more. The best keyword suggestion tool is Google AdWords tool that is free and you can also use Google trends to check in which region there are more searches with that keyword. So which keyword are you going to target for your website?

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These days many people are looking for more and more new methods to do SEO and there are so many discussions about Link Wheels as well. Mostly people are interested in creating a link wheel or want to hire an SEO to create a link wheel for them. I have made an article few months back how to create link wheel. There is one more thing which need yet to be clarified, is it worth trying? If you consider the true concept of link wheel and if you make it the original way, then it is worth trying. If you are just making to place your links on the web 2.0 properties then you should avoid link wheel. And there is one more debate that is link wheel white hat or black hat. If you do link wheel in suspicious way like copy pasting the same content on each of the web 2.0 properties used for link wheeling, it makes search engine bots alert. As I said if you consider the true concept, then it is good otherwise you might end up in loosing the rankings. Most of the SEO providers what I’ve seen create link wheels with same content and building links to the original website that is not good. If you don’t know how to deal with link wheels do not enter into this continue with other link building techniques that are useful.

If you ask me about link wheels I would never suggest that you go for a link wheel, but there are some clients which ask for link wheels because they have heard it boosts search engine rankings. Mostly SEO service providing companies has made it so much famous that people think it is worth trying. In real they are finding new ways to attract customers to hire them for their services. I regularly update myself with SEO and I have subscribed to Grey Wolf Blog, Matt Cutts Blog; they never mentioned link wheels. If you are a webmaster just follow the proper guidelines given to you by Google and other search engines to build links. If you don’t know about SEO and you always hire someone for the services then do not get attracted by these salesy kinds of SEO techniques. Usually SEO companies always make something new which attracts the webmasters.

If you are very much attracted by link wheel I would suggest always look for that if you are creating a link wheel or hired the services, are they making original unique content on each of the web 2.0 properties. When we create a new page or blog on these web 2.0 properties they always have 0 PR, as you know links from high PR counts much more than low PR. Always make sure after creating a link wheel do regular SEO of those pages to gain some page rank. Personally I would suggest do not go for a link wheel because it is just a waste of time and it is also not White Hat.

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This has been a big issue with so many webmasters; they always demand to get links from EDU or GOV websites. I have seen so many clients arguing over that try to build links from those websites which are from gov or edu. I have lost one job for that reason as well, client was asking for links from gov and edu websites I have told him that it does not matter whether the links are from edu or gov; however, he thought I am not good in SEO and he just finished the project. The thing which matters when you are placing a link is website worth and page rank only. Google treats all the links the same way, whether they are from gov edu twitter or facebook. The thing which matter is repute of the website, you might have seen few results when checking backlinks for a website they showed on first page. I have some back links from reputable websites like v7n forums and blog catalog; they are shown on Google first page when you do a back link check. Now there is one thing that it might be useful to build on gov edu websites because their page rank is usually high. There is another issue which has been resolved now that creating links from wordpress, squidoo and other web 2.0 properties carries more weight. The only thing, which is going to be considered, is page rank of the website, which will help you rank better. Thanks to Matt Cutts latest video which has cleared this thing, now you can show anyone that only reputes of the website matters in good rankings in search results. There are so many people thinking about getting links from twitter and facebook, the big issue with facebook is that most of the groups and profiles are hidden and Google cannot grab the information from them. You won’t get any back link from them, Google do index links from facebook which are placed on those pages or groups which allows search engines and which are public. Now you don’t need to worry about getting links from authority sites, if you plan a good SEO campaign to get back links from high page rank and old websites, it will help you rank high in search engines rather than specific links.

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If we call 2009 Twitter year then it is not wrong, many companies and even Google has start considering twitter as next big thing. However, twitter is currently a big thing to focus on. Many people have benefited from twitter, now they don’t have to rely on search engines for traffic and getting famous. They don’t need to wait for long procedure of SEO and hiring services of SEO company.  Google has offered real time search and they will be indexing tweets as well. Google is focusing on real time search results; they are focusing on latest news and updates. For SEO service providers it is a tough task how to tackle all these changes. I would say it is not so difficult if you know how to handle a twitter account. There are so many people who are tired of twitter because that just didn’t work for them or maybe they don’t know how to use it properly. I have gathered few SEO tips for twitter that will surely help out SEO services providers.

1. Selecting a Account Name

There are many people when they come to know about twitter they make an account and choose a name without thinking and start tweeting sharing links. In the end they say it didn’t work out well. When you are making twitter account choose your name wisely, it should reflect what brand you are dealing. It can be your website or brand name to promote or your own name, you can use Google adwords for checking the monthly volume of famous keyword you are going to use.

2. Choose an Impressive Bio

There is an option to add a bio to twitter account; it is short information about you or your brand name or company. Write comprehensively with 160 characters limit and add details in your bio because it is get indexed in Google

3. Put Your URL

Always put your URL in the profile option, Google index that URL. When you are promoting your company or brand put the same brand, company or your own blog.

4. Use Keyword rich Tweets

When it comes to tweeting remember that always share good information and enter the targeted keywords in tweets. Your first few letters in tweets matter a lot because they going to be indexed in Google, So use them wisely.

5. Who You Follow Matters

Now there is a common perception that the number of followers you have the more exposure you going to get. It does not matter how many people are following you, but it does matter who you follow. There are lots of people who going to follow you when you follow them and they are using auto tweeting spamming software’s. Always follow those people who are of common interest, like I am following Matt Cutts, Gray Wolf etc. I have to look for SEO news and latest updates. Look for quality followers rather than spammy and salesy looking followers.

6. Use Twitter Functions Properly

When you start tweeting make yourself comfortable with twitter, get to know about all the commands. The proper use of # and RT for re-tweeting, you can add keywords by using the # sign. Get to know about the latest news and updates, so when you tweet about them everyone look at it.

These are the few twitter seo tips, I will add up more later on, Happy Tweeting.

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